blog-header-bg

博客: 制造业 Insights

回到博客

推出新产品或服务前制定有效营销计划的10个步骤

Thursday, 7 March, 2019 写的 里德嘶

www.makeupbyeesha.comhs-fshubfsDevelop_制造业_市场营销_Plan-1We can all agree that for a business to be successful, it needs customers. But to attract, 保留, and grow your customer base, 你需要向他们展示你的产品或服务是如何提供他们在其他地方无法获得的真正价值的. 要做到这一点, successful businesses develop a product or service launch plan.

一份有效的产品发布营销计划会确定目标受众,并制定策略,在正确的地点(数字化和面对面)和正确的时间达到这些目标. 有效的发行计划还可以清楚地定义你的商业计划如何获得新客户, reach new markets, and grow bottom-line revenue to prove ROI.

使用这10个步骤作为指导,成功地为你的新产品或服务创建和启动一个营销计划.

1. Learn Essential 市场营销 Techniques

Before you can develop and launch a successful 市场营销 plan, you must learn the essential 市场营销 techniques for your offering and industry or hire a trusted, competent specialist.  

这需要确定你的目标受众,并实施与他们产生共鸣的有效营销实践. 这里有一些 essential 市场营销 techniques 学习: 

  • Content 市场营销: Focuses on creating, publishing, and distributing resources for a targeted audience.
  • 电子邮件 市场营销: The process of messaging potential or current customers via email.
  • Social media 市场营销: Using social platforms, like Facebook and LinkedIn, to establish yourself as a credible and knowledgeable expert.
  • Search engine 市场营销: 也 known as paid search 市场营销, it’s the process of increasing web traffic by buying ads on search engines.
  • Search engine optimization: 围绕目标用户在谷歌等搜索引擎上通常使用的关键词或短语构建网站和内容. 

2. Brainstorm 销售 Methods and Product Uses 

一个销售头脑风暴会议可以帮助开发最好的销售和营销方法为你的产品或服务. When brainstorming, consider how existing or future customers will use your product, and what approaches you’ll use to sell it (ex: through a distributor, online through your website, 等.). 也, 与潜在客户面谈,以确定他们如何找到新产品/供应商,这样你就可以将你的销售努力与他们的购买过程相匹配.

Follow these steps:

  • Establish your offering’s unique benefit. Once you identify the one advantage that separates you from your competitors, you can use it to convince buyers and build sales strategies.
  • Examine all the ways you can sell your offering. 列出所有可能的分销渠道,可以让你在决定最赚钱的网络之前比较利弊. Again, find out where customers prefer to buy this type of product.
  • Analyze margins. Discuss all costs, such as production and overhead costs. 然后将它们与你当前的价格结构进行比较,以确定你可以在十大正规网赌游戏平台的营销活动中利用的可能折扣.

3. Meet With 销售 and 市场营销 Teams to Verify Market Potential

与销售和市场团队一起评估和确认市场潜力是你发布计划的主要组成部分. 它允许您定义目标客户,同时从第二步的头脑风暴中缩小最佳销售方法的范围. 

使用销售团队作为资源来了解当前客户有什么问题或痛点. Use this information in your 市场营销 plan to help build content (website pages, 博客文章, 社交媒体分享),解决了这些最重要的问题,这样客户就不用再问了. This also shows you’re actively listening to questions or complaints.

4. Qualify Expectations 

你的产品或服务是否符合销售经理的期望,并有助于实现收入目标? Is it marketable? 你有证据证明客户需要这个产品或服务,并愿意为它付费吗? Now is the time to get this evidence through research. 

Set measurable sales goals by determining:

  • How much revenue 市场营销 tactics will generate
  • The number of leads those tactics will produce
  • How many sales will come from those leads
  • The number of sales needed to reach that goal

另外, 考虑设定每季度的基准来衡量你的进展,并确定可能需要更多关注的问题领域.

5. Get Commitment From 销售

你团队的所有成员(包括分销商和经销商)都应该相信你的产品或服务,并相信他们所销售的东西. To achieve this, educate your team about: 

  • The unique features that separate your product from the competition
  • The value your product adds for prospects
  • Why a prospect would want to buy your product

This will ensure everyone shares the same vision and goals, while creating a brand voice for prospects and customers.

6. Package the Offering and Create 销售 资源

制作销售支持材料,向你的销售团队介绍产品或服务, as well as educate prospects. 这个营销宣传册将会让你的产品有更多的好处,从而产生更多的销售机会. These materials should include:

  • 规格表
  • 销售表
  • 宣传册
  • 白皮书
  • 目录 

7. Verify the 市场营销 Plan With 制造业 and Engineering 

Ensure your 市场营销 and manufacturing teams are on the same page. 市场和销售部门的目标是接触潜在客户和客户. 当市场和销售团队推销一些不可用的东西时,就会出现客户满意度问题. 

在你的营销计划实施之前,确保工程部门同意它. 这也将帮助你获得你需要包含在销售资源和营销策略中的技术细节. 

Finally, make sure you can match inventory to demand. 与您的运营团队讨论生产能力,以确保他们能够以避免延迟交付的速度生产您预测的需求率.

8. Release the Product in a Pilot Basis to Get Market Feedback

Market testing offers two important advantages. 第一个, 它可以让你在典型的条件下测试市场,以获得销售业绩的准确衡量. 您可以获得关于产品、定价、营销信息和技术文档的反馈.

第二个, it allows you to analyze performance and make tweaks to your plan, 同时帮助你确定长期的机会,为你的产品或服务确定新的细分市场.

9. Oversee 销售, Customer Service, and Channel Partner Teams

Before making your first sales, 一定要培训所有的销售团队,使他们能够处理所有客户的问题和反馈. 收集反馈可以让你的客户感受到你的参与,并提供对你的产品或服务的见解,这样你就可以提供最好的客户体验. Whatever you do, don’t allow your target customers to learn about the product before your sales, customer service, or distributor and dealer teams do.

10. Expand 市场营销 Efforts

Once you’ve set your goals, tested the market, and implemented feedback, expand your 市场营销 efforts to drive more sales. 利用你从前几次销售中获得的知识来优化你当前的营销计划. For example, determine which 市场营销 techniques were most successful. 如果你有一个内容营销活动,产生了大量的流量到你的网站, 考虑制定一个电子邮件营销策略,包括更多有价值内容的信息. 

What Else Do You Need to Develop and Launch a Successful 市场营销 Plan? 

These 10 steps encompass the 市场营销 aspect of a successful product launch. To ensure you’re equipped with everything you need for your next launch, 当您十大正规网赌游戏平台的制造业增长专家时,您将发现一个成功的产品发布的基本过程. Request your free onsite consultation

MAG_Visual-CTA_正规网赌游戏_SMS_V1

类别: 市场营销 & 销售


What is a Minimum Viable Product and How Do I Create One?

How a minimum viable product will launch your product-based startup.